![]() ![]() The Piggly Wiggly Corporation, the parent organization, was formed during the same year. The first Piggly Wiggly was opened in Memphis only seven years ago, in September, 1916. The Piggly Wiggly chain of retail grocery stores in hundreds of cities (more than twelve hundred of them as this is written) are operated under patent rights owned and controlled by corporations of which Clarence Saunders is the head. 'Piggly Wiggly' is the magic phrase which he used as the open sesame to fame and fortune. His name is coupled with that of Piggly Wiggly wherever men and women read the newspapers, or the magazines which print articles about achievement and success, which is in practically every city and hamlet in these United States. Today he is known by capitalists and financiers in every large city in this country. "Ten years ago Clarence Saunders was unknown except among a small group of business men in Memphis, and to a few close friends and acquaintances in Montgomery, his former home county. Tennessee, The Volunteer State, 1769-1923, Vol. Follow Remembered Summers on WordPress.Linked to: Timothy Michael Dowling, 14th cousin 4x removed.The Family Portrait:… on Fourth of July Parade and Rode… The Family Portrait:… on Remembering My Father Thinking About Bad A… on The Christmas Orange Pollymarshall on Monday Is Wash Day: Day of the… Pink Sinks and Other Kitchen Ideas from the Twenties and Thirties.Monday Is Wash Day: Day of the Week Towels.Grocery Shopping and the Birth of the Supermarket.Fourth of July Parade and Rodeo, Long Ago in Redwood City.“Just walk through the turnstile and help yourself!” How delightful. Imagine a time when entering a store through a turnstile was an adventure! Never mind that the new turnstile was an anti-theft device. Cellophane was a new invention, not used for wrapping foods until the mid-1920’s. It was safe to eat a raw egg or a medium rare hamburger. There were no stickers on apples and pears, and no wax on cucumbers or tomatoes. There were no scanning devices, or universal price codes. The same fruits and vegetables were not available all year round. Imagine stores without endless aisles wide enough to accommodate shopping carts (yet to be invented - or needed). Not so much for the tens of thousands of Safeway employees who lost their jobs as a result of mass store closings and other cuts.” The deal worked out wonderfully for KKR, which made $7.2 billion on its initial $129 million investment when it sold its stake in 1999. In 1986, it was taken private in a $4.25 billion leveraged buyout by led by Kohlberg Kravis Roberts. “There are elements of deja vu for Safeway. Ross, writing in the San Francisco Chronicle: Which brings me back to the Safeway-Albertson’s merger under Cerberus Capital Management according to Andrew S. Of course, “Consistently lower prices are assured by our unusual and economical plan of operation.” Also, in a world where shopping was still a daily chore, words like “linger” and “leisure” and “vogue” are emotionally powerful. But there is also a subtle appeal to the independent “woman of today” who can “choose for herself” and make her “ own decisions.” They are freed from high-pressure salesmen (the clerks in all these ads are men) and from the humiliation of having to ask the clerk for something cheaper. Certainly, the ability to see the price of every item and to compare them is a help to careful budgeting. ![]() Students of advertising should study the vocabulary of this ad. ![]() You compare prices, make your own decision - uninfluenced by salesmen.” ![]() Take what you like in your hands, examine it at leisure. “Famous packages, familiar jars and cans, fresh inviting fruits and vegetables - each item with its big square price tag, at Piggly Wiggly. Grocery clerks like him would be eliminated in the new supermarkets. The man behind the counter, Armour meat Ad, Ladies’ Home Journal, July 1917. ![]()
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